Inputs before outputs
Ask how data was collected, when it applies and how well it represents the workforce.
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EVIDENCE & RESOURCES
Make the reasoning visible.
Explore the evidence behind Transportation Demand Management: commuting surveys, programme participation and reporting methods. Start with the Governed Mobility Infrastructure whitepaper or the free assessment.
What to consider
Measures that answer the right question
Vehicle trips, mode share, Average Vehicle Ridership (AVR) and commuting emissions describe different things. Choose measures that fit the programme and explain the method, period and data gaps.
Results that can be explained
Any published client result should have a defined scope, supporting evidence and permission to share.
Evidence & resources
Clarity before claims
Use the Decision Studio and whitepaper to understand the approach. Keep workforce inventories and community programme outcomes clearly distinguished.
Evidence with context
Show sources, dates, assumptions and gaps alongside an output.
Separate the claims
Keep commuting inventory estimates distinct from possible avoided emissions and sponsorship outcomes.
Be clear about maturity
Distinguish an available service, a scoped pilot and a planned product feature.